The Brand Sounds Great

When it comes to branding, we often think about the logos and jingles an organization uses to represent itself. Just think for a moment about the really popular brands you’ve known throughout your life. What comes to mind?  Nike?  Pepsi?  Apple? Let’s take a moment and let our minds dance around McDonalds, one of the world’s most famous brands. When you just read that word all sorts of fireworks go off in your head. Did you see those golden arches or hear the famous jungle “ba-da-ba-ba-ba... I'm lovin' it?"  Did a certain smell come to mind? Did you reflect on a childhood memory? Whatever it was that you thought or felt the moment your eyes bounced across the name McDonalds is the result of years of excellent branding. Those thoughts, sounds, smells, and memories all did not occur by chance. They were caused by a deliberate plan that McDonalds started executing on long ago. Like McDonalds, Couto Solutions knows there is much more to branding then a logo and a jingle and we would love to show you how to effectively implement your brand online through social media.

Rocking the Message

In the age of modern business and advertising, brand messaging has been unidirectional, flowing from the organization to the consumer. Then a few years back a new phenomenon called Web 2.0 turned that model on its head effectively breaking the barriers and silence consumers had come to accept. The result of this new multidirectional communication channel has opened new doors for organizations that are willing to accept this new cornerstone of doing business and slammed them shut for organizations that aren't. Furthermore, Couto Solutions has been heavily involved in the development of these new communication channels and has helped countless organizations enrich their brands through this new social media marketplace. We can help bring to life a platform of communication built around your brand allowing you to partake in the conversation that is already happening. Through our guidance and strategic planning you will be able to connect to your consumers in ways that weren’t previously possible.

That Unique Sound

In order for an organization to truly be successful, it must find a way to standout in a marketplace where everyone is competing to do the same. There are many ways to achieve a level of uniqueness, but none are more important and memorable then the look and feel of your organization's presence. Whether that presence is online or in brick and mortar, it can make the difference between great success and horrific failure.

Take Apple for example; they took the struggling business model of selling computers in brick and mortar stores and blew the minds of the others in the marketplace. Both Dell and Gateway had once tried to sell their products and service in the traditional retail storefront and failed miserably. Apple on the other hand took a store, made it look like glass, filled it with cool products and MAC Geniuses and the rest is history. They did something that the others had tried to do, but they did it in a unique way with a unique and memorable look that connected to the people they serve.

These principals are even more important when you apply them to the web. If you don’t stand out people aren’t going to care, if you aren’t unique they aren’t going to remember you, and if you don’t make it easy for them to interact with you they are going to be history. By utilizing Couto Solutions' creative design services, your social media presence will be something to remember. We can make your vision a reality by amplifying your already well known brand or we can rock a new design that will blast your organization into super stardom. Just take a look at this site and the way we incorporated our love for rock and roll into a community development company that rocks! You will definitely remember us in the future.

Putting the Concert Together

Couto Solutions knows branding and can help your organization build its social media presence online. We will achieve this by developing a social network around your products and services on top of the Telligent Community platform. Telligent Community will provide us with a suite of social networking tools that we can extend and customize to uniquely identify and propel a community around your brand. Please, let us show you the way.